Here’s a look at what our graphics team have been working on. They’ve delegated primary red as the spot color for the show. They sneaked in some wayfinding graphics with red gaft tape that runs up, down and across the 1×3 beams that then translate into indicative verbs into which the projects are categorized. Elegant and suggestive while also giving projects a chance to shine on their own.
and in the grey room, that is the entrance into the icebox, will be larger than life signage and most importantly, the description of the show and meaning of design in it action verb form. Here’s how the graphics teams are testing out scale:
btw, do you have your best shoes and shirts picked out for the show?
T minus 4 days
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